Golfsupport  Mission Statement.

Where Loyalty is earned, not expected.

Our mission is to provide a one stop shop for all your golfing requirements. Offering a Price Beat + Policy which ensures UK lowest online prices. We are authorized online retailers for all of our named brands ensuring peace of mind. Our dedicated team of highly qualified professionals ensure sales and aftersales service of the highest standard. We are continually developing new and exciting systems to make our loyal customers shopping experience even more fun, simple and cost effective.

About Golfsupport.

We are a family run business headed by Michelle Lines, the brains within finance and PGA Specialist Professional, John Lines with 25 years experience as a Golf Professional. Our team consists of 2 further PGA Professionals and 13 other staff members each with dedicated job roles and skills. Our site is backed up by an external web development team and we also outsource to 2 further companies for marketing strategies.

Each member of our team has a dedicated role and I cant tell you how proud i am of the commitment and enthusiasm my team show on a daily basis. I believe this separates us from the crowd of other online retailers and we hope you can also enjoy this should you choose to either visit our store or interact via telephone or email. Golfsupport has its Flagship Superstore based in Mansfield, Nottinghamshire and is backed up alongside with its 70,000 square feet warehouse which is the International distribution centre for our Internet operation. We also stock several local golf clubs .

warehouse at golfsupport

Company History

Golfsupport. is the online trading name of Limited. Established over a decade ago the site was developed initially by John Lines, PGA Advanced Professional and run from Buxton and High Peak Golf Club in Derbyshire. After 2 years here the site had grown in demand and a decision was made to open a new High Street outlet in his home town of Mansfield Nottinghamshire. The new store at this time undertook all Internet responsibilities whilst John maintained his roll as Head Professional for a further 12 months.As the site developed further a decision was made to both cease as Head Professional and also separate the Internet/High street business by acquiring a new 70,000 square feet warehouse alongside the store.This is where we are at today with a Store, a warehouse and several Golf Clubs which we service for stock requirements. Our team has grown from 1 to 15 in this period with 3 further outsourced companies assisting in the ongoing developments of Golfsupport

We have formed a very close working relationship with all of our manufacturers and we are very proud to be Authorised Online partners with all of them. This gives the comfort to all our customers of genuine products with appropriate manufacturer warranties.

Our Superstore boasts a state of the art Swing studio utilising The highest specification fitting equipment available from all of our manufacturing partners.

With the use of the market leading GC2 unit from Foresight Sports alongside our GASP video analysis our dedicated PGA Professionals offer unbiased custom club fitting, Ball fitting, Gap testing and Tuition.

People will travel for professional unbiased fitting advice and we are again very proud to have welcomed many customers not just locally but from the many regions of the UK as well as some European travellers.

Our strategy is to continue to develop our growing Internet business to provide our new and loyal customers the best shopping experience within our sector.For those of you local to our main superstore in Mansfield, why not pay us a visit, enjoy the store deals and perhaps a member of our team will show you just how a website works behind the scenes in our vast warehouse. A cup of coffee is always available in our relaxed, no pressure shopping environment.

Our Price Beat Promise

Our website prices are monitored 7 days a week.By doing so we are able to make available to our customers the best prices available on-line in the UK.

Our Price Beat + policy takes this one step further by giving you as a customer peace of mind knowing that you have a further 7 days from the date of your purchase in order to secure that lowest price. 

This means that if you happen to have made a purchase and then find the same like for like item at another Uk on-line authorised retailer at a better price then we will credit the difference and add to your account.

Preferred Authorised Retailers

Here at Golfsupport we are very proud to be authorised resellers to the UK and Europe of all of our advertised Brands. Did you know that it is reported that 1 in 3 websites are fake/copy websites ? It is very important that as a customer you have the knowledge first and foremost that you are buying authentic equipment and that it is backed up with a full manufacturers warranty. Our website Golfsupport can be found at all of our manufacturers websites highlighting Golfsupport as an authorised re seller. 

5 Star Customer service

Not only does Golfsupport guarantee UK best prices on every item available backed up by its Price Beat + Policy. Not only does Golfsupport offer Free Mainland UK delivery on all items, the lowest rates into Europe in  our industry but we back this up with a service which is untouchable in the UK Golf market. We urge our customers or potential customers to read our Trustpilot reviews before making a purchase. Each and every review is read personally by our Managing Director who monitors every aspect of our service standards. With over 3000 reviews regarding our service and commitment to you we know you too will experience the best service available here at Golfsupport.

The Team


John Lines PGA Specialist Professional - Managing Director

Michelle Lines - Finance Director

Gary Swift - Director

Claire Richardson - Accounts Clerk

Richard Candlin PGA Professional - Store Manager, Customer Services & Custom Fit Expert

Jamie Boler - Store Assistant Manager & Customer Services

Oliver Maltby Smith - Customer Services

Dan Reddington - Customer Services

Sam Sanghera - Warehouse Manager

Mark Taylor - Warehouse Assistant Manager

Jack Harris - Warehouse/Returns 

Tom Johnson - Warehouse 

Joe Ives - Warehouse

Anthony Massam - Warehouse

Dan Dovaston - IT Manager

Andy Hayes - IT

Chris Edmonds - IT

Some of the team enjoying a Golf day at Shipley Golf Club.

Golfsupport team

Running a multi million pound online business requires more than just what you see here. Behind the scenes we have a further Team member who manages our relationship with our SEO company based in London and our Web development team who are continuously updating and advancing our site to further improve customer experiences on the site. We also have other people who price check our competitors to ensure we present to you the best possible prices available online. Its a 24 hour business !!