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About Us

Golfsupport  Mission Statement 

Where Loyalty is earned, not expected. 

Our mission is to provide a one stop shop for all your golfing requirements. Offering a Price Beat + Policy which ensures the lowest online prices in the UK. We are authorised online retailers for all of our named brands ensuring peace of mind. Our dedicated team of highly qualified professionals ensure sales and after sales service of the highest standard. We are continually developing new and exciting systems to make our loyal customers shopping experience even more fun, simple and cost effective.

About Golfsupport

We are a family run business headed by Michelle Lines, the brains within finance and PGA Specialist Professional, John Lines with 25 years experience as a Golf Professional. Our team consists of 2 further PGA Professionals and 13 other staff members each with dedicated job roles and skills. Our site is backed up by an external web development team and we also outsource to 2 further companies for marketing strategies.

Each member of our team has a dedicated role and I cant tell you how proud I am of the commitment and enthusiasm my team show on a daily basis. I believe this separates us from the crowd of other online retailers and we hope you can also enjoy this should you choose to either visit our store or interact via telephone or email. Golfsupport has its Flagship Superstore based just outside Tetbury, Gloucestershire and is backed up alongside our warehouses which is the International distribution centre for our Internet operation. We also stock several local golf clubs .

Company History

Golfsupport is the one of the online trading names of Austen Group Limited. The original Golf Support Limited company, was established over a decade ago the site was developed initially by John Lines, PGA Advanced Professional and run from Buxton and High Peak Golf Club in Derbyshire. After 2 years here the site had grown in demand and a decision was made to open a new High Street outlet in his home town of Mansfield, Nottinghamshire. The new store at this time undertook all Internet responsibilities whilst John maintained his roll as Head Professional for a further 12 months. As the site developed further a decision was made to both cease as Head Professional and also separate the Internet/High street business by acquiring a new 70,000 square feet warehouse alongside the store. As of 2023, we've now moved out of Mansfield and to Retford and have been acquired by Austen Group Ltd trading as Golf Support. With a Store, a warehouse and several Golf Clubs which we service for stock requirements. Our team has grown from 1 to 15 in this period with 3 further outsourced companies assisting in the ongoing developments of Golfsupport.

We have formed a very close working relationship with all of our manufacturers and we are very proud to be Authorised Online partners with all of them. This gives the comfort to all our customers of genuine products with appropriate manufacturer warranties.

Our Superstore boasts a state of the art Swing studio utilising the highest specification fitting equipment available from all of our manufacturing partners.

With the use of the market leading GC2 unit from Foresight Sports our dedicated PGA Professionals offer unbiased custom club fitting, Ball fitting, Gap testing and Tuition.

People will travel for professional unbiased fitting advice and we are again very proud to have welcomed many customers not just locally but from the many regions of the UK as well as some European travellers.

Our strategy is to continue to develop our growing Internet business to provide our new and loyal customers the best shopping experience within our sector.

Our Price Beat Promise

Our website prices are monitored 7 days a week. By doing so we are able to make available to our customers the best prices available online in the UK.

Our price beat policy takes this one step further by giving you as a customer peace of mind knowing that you have a further 7 days from the date of your purchase in order to secure that lowest price.

This means that if you happen to have made a purchase and then find the same like for like item at another UK on-line authorised retailer at a better price then we will credit the difference and add to your account.

Find out more about our price beat promise.

For even more discounts and savings, register and let us know to email you with great offers and promotions. 

Secure Online Shopping

We used SSL encryption technology to keep all of your personal information safe. Find out more about how we ensure all of our customers enjoy secure online shopping.

Preferred Authorised Retailers

Here at Golfsupport we are very proud to be authorised resellers to the UK and Europe of all of our advertised Brands. Did you know that it is reported that 1 in 3 websites are fake/copy websites? It is very important that as a customer you have the knowledge first and foremost that you are buying authentic equipment and that it is backed up with a full manufacturers warranty. Our website Golfsupport can be found at all of our manufacturers websites highlighting Golfsupport as an authorised re seller. 

5 Star Customer service

Not only does Golfsupport guarantee UK best prices on every item available backed up by its Price Beat + Policy. Not only does Golfsupport offer Free Mainland UK delivery on all items, the lowest rates into Europe in  our industry but we back this up with a service which is untouchable in the UK Golf market. We urge our customers or potential customers to read our Trustpilot reviews before making a purchase. Each and every review is read personally by our Managing Director who monitors every aspect of our service standards. With over 3000 reviews regarding our service and commitment to you we know you too will experience the best service available here at Golfsupport.

The Team


Richard Candlin - PGA Professional & Managing Director

Claire Richardson - Accounts Manager

Daniel Reddington - Customer Service Manager

Kevin Crossland - PGA Professional, Customer Services & Custom Fit Expert

Tom Lowe - Customer Services & Insurance Claims Specialist 

Sam Sanghera - Warehouse Manager

Running a multi million pound online business requires more than just what you see here. Behind the scenes we have a further Team member who manages our relationship with our SEO company based in Sheffield and our Web development team who are continuously updating and advancing our site to further improve customer experiences on the site. We also have other people who price check our competitors to ensure we present to you the best possible prices available online. Its a 24 hour business!

Golf Societies 

We are pleased to say that all societies will receive 2% of their members combined net spent with Golfsupport. Find out more about what we offer golf societies.

Partner Solutions

We help ensure that all of our partners are able to offer Europe's lowest prices on the very best golf equipment. Learn more about our Golfsupport partner solutions.