Abacus was created in 1991 and is the brainchild of Sven-Olof Karlsson and Ingrid Lindgren-Wachtmeister, providing golf apparel that is smart, technical, functional and of course, bears Swedish quality and individualism. From Saab to Volvo and Ikea to Ericsson, Sweden has a proven track record for doing things their own unique way with products that are both pioneering and designed to perfection.
Sven and Ingrid both quickly recognised that their product would fill a niche in the market for quality golf apparel that combined function, top design and superior quality, especially for windproof and waterproof garments. Abacus offers a comprehensive range of men, ladies and junior golf apparel that will give the golfer the perfect experience each and every time they venture out onto the golf course.
The swede's know a thing or two about groundbreaking technology, their 37.5 Technology improves the microenvironment inside the garment to provide fabrics that evaporates moisture in the vapour stage, before it becomes sweat. When you're overheating, 37.5 technology speeds up evaporation and cooling, when you're cold the particles return to warm the body once more. Thermostatic technology removes hot, retains cold! 40-60% humidity is then created and the ideal comfort zone range is achieved. The active particles are derived from coconut shells and volcanic minerals. 37.5 Technology has been importantly approved as skin-friendly and also hypoallergenic, whist being permanent and will never wash out whilst laundering. Best-selling raingear includes the Links Rain Jacket and Pitch 37.5 Rain Jacket.
Brand ambassadors, Robert Karlsson, Madelene Sagstrom, Perrine Delacour and Ladies 2009 British open winner and 2013 P.G.A runner-up Catriona Matthew O.B.E, all provide the very latest real-life feedback on every garment designed and made. Abacus are proudly the 6th time official supplier to the European Solheim cup team.
In conclusion, Abacus has designed a reliable product that is designed to work and move along with the golfer in total sync on or off the golf course, whilst providing pioneering, lightweight, sun protection, High performance and waterproof Swedish quality that will never hinder your swing and provide maximum mobility throughout. Abacus will fulfil all your expectations and as the brand tag line says "Count on it" .
