Titleist Drivers
Titleist Drivers are renowned for their performance-optimising technology and sleek, innovative design. The internationally recognised brand has a proven track-record delivering sheer excellence and enjoyment to the professional golfer.
Founded in 1932, the Titleist brand was developed as a result of amateur golfer, Phil Young missing a putt. Having been satisfied with his stroke; Young instead looked to his equipment, questioning its quality and product performance. He believed he could create better, so set about designing his own new brand of equipment.
Striving for excellence and quality
Following his discovery, Young set about creating the highest quality golf balls the world had ever seen. With the help of rubber specialist, Fred Bommer, the design was finalised. Acushnet Golf Division were then approached, and production began. Even today, X-rays are used before the product is allowed to be marketed to the consumer.
Image: Credit to urbanbuzz / shutterstock.com
Did you know?
According to titleist.co.uk: ‘The name 'Titleist' was unanimously chosen as the name of the brand. Executives were looking for a word that was synonymous with excellence; a name that identified a champion.’
Introduction of the Titleist Drivers
Keen to carry their repertoire of excellence over to new products; Titleist drivers were created with the same care and attention to detail given to all their products. Benefitting from years of research, the technological features incorporated into the design of the driver allows the golfer an acute sense of precision and accuracy. Perfectly balanced, and with customisation features included; the perfect launch can be obtained every time.
Trialed and endorsed by PGA tour players such as Bill Haas, Charley Hoffman, Justin Thomas and Andrew Loupe; the success of each design speaks for itself.
Image: Credit to L.E.MORMILE / shutterstock.com
According to Chris Beaumont, Titleist’s Golf Club Marketing Manager:
‘Justin Thomas hit the longest drive on the PGA Tour this season (413 yards!) using his 917D2.’
‘Greg Chalmers won for the first time in 386 starts the very first week he put his 917D2 in the bag at the PGA Tour's Barracuda Championship.’
‘Ben An won the long drive competition at the PGA Championship using his 917D3’
‘Jimmy Walker earned his first major by leading wire to wire at the PGA Championship using his 917D2 driver.’
With every new design, performance is tracked and monitored, revealing the marked improvements in the competitor’s distance and speed capabilities in relation to other drivers. View how the Titleist ambassadors got on trialing the new drivers below:
The Range
Titleist 917 D2 Driver
Titleist 917 D3 Driver
Titleist 917 F2 Fairway
Titleist 917 F3 Fairway
The Technology
Those lucky enough to experience the equipment first hand will benefit from copious design features which will aid in enhancing and fine-tuning the golfer’s game.
A repositionable SureFit® CG weight inside the head of the driver: This enables the golfer to adjust the weight distribution in the head of the driver for better turning capabilities
SureFit® Hosel: With 16 individual settings, golfers are able to adjust the club for the fairway length and style, then set their driver to achieve the best swing possible.
Player benefits
Titleist lists the benefits golfers may experience when using the new drivers as:
- Faster ball speeds across the face provide more overall distance, higher launch, and lower spin.
- Adjustability through industry leading SureFit® CG and SureFit® Hosel provide the best possible fit for every golfer of any skill level.
- Sound and acoustic frequencies have been Tour validated to inspire confidence and enhance feel.
- Trajectory and shot shape customisation provide golfers a more consistent and repeatable shot from the tee or turf
Image: Credit to Titleist
Did you know?
According to titleist.co.uk:
‘An executive suggested the handwriting of office secretary Helen Robinson who was considered to have beautiful penmanship. Helen was given a sheet of paper and asked to write the word ‘Titleist.’.’
‘The way she wrote the word on the page that day is exactly how one of the world’s most recognised marks continues to appear today, gracing every piece of Titleist equipment throughout the world.’
Image: Credit to photogolfer / shutterstock.com
Feature Image: Credit to Titleist
