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Axis1

Axis1

Axis 1 founder Luis Pedraza was a well-established, internationally-acclaimed industrial designer with over 20 patents behind himself long before entering the world of golf putters, including the three-dimensional computer mouse used to control the Mars rover. Throughout his career, Pedraza has excelled in developing products with very complex ergonomic requirements, including consumer electronics, computer equipment and medical and scientific instrumentation to name but a few. Axis 1 was founded further back than you might think, 2006 to be exact. An avid golfer himself, Pedraza set upon the task to design the world's most perfectly balanced golf putters. After applying his expertise in user observation and ergonomics, Luis soon recognised a simple but crucial flaw in modern putters, all major putters on the market today are actually out of balance. Because the Axis 1 offers 100% perfect balance, the complexities of Axis's technology results in more on-line putts that doesn't naturally open up the putter face. In laymen's terms, Axis technology mitigates misses and increases directional consistency. Axis accomplished this special feat by pushing the weight forward with a patented heel counterweight, for the very first time places the all-important COG (Centre of Gravity) right on the centre of the striking face and perfectly aligned with the axis of the shaft.

Pedraza had a chance meeting with Justin rose at a Pro-am event at pebble beach back in 2016, asking Justin “Do you want to see something you've never seen before? And after explaining the physics, Rose instantly got it and was intrigued by the concept. After a few years of keeping in touch a specifically designed putter was born for Justin's needs, armed with the Axis 1 Rose Putter he headed out on tour with astonishing results. Justin had the best putting season of his career in 2019! By his own admission a below-average putter that had never ranked higher than 100^th in strokes gained. Rose became a marksman on the putting greens and putting is now a lot rosier, lowering statistics from 122^nd to 21^stin strokes gained. 43^rd to 3rd in one-putt percentage and 73^rd to 8^th in three-putt avoidance. With a lot of sceptics in the world of golf, Axis proved that a small unknown company can shake things up, big time.